The Market Presence score is based on 15 different factors. These are a combination of metrics about companies and their products, including data particular to the product’s presence in the specific category. While we consider company size a factor in a product’s influence, large companies don’t have a disproportionate advantage in the Market Presence score.
The star rating is a single data point included in the G2 Satisfaction Algorithm that governs Grid® placement. The Satisfaction Algorithm incorporates star rating, review count, and reviewers’ answers about seven satisfaction-related subjects, such as Ease of Use. In addition, the Satisfaction Algorithm takes into account when the review was submitted, with more recent reviews carrying more weight than older ones. For more information on the Satisfaction Algorithm, check out our page on scoring methodologies.